How to Increase Customer Satisfaction, According to HubSpot Experts

How to Increase Customer Satisfaction, According to HubSpot Experts


86% of will pay more for a better experience, and great customer experiences are becoming the norm in today’s marketplace. One of the metrics to look at when creating a frictionless service model is first-call resolution . FCR refers to the percentage of calls that get resolved with no follow-up or additional touchpoints needed. Companies that do a better job of managing customer relations are more likely to see higher customer retention rates. In fact, studies show that 61% of customers stop buying from a company if they have a poor customer experience.


What other advantages will you gain by concentrating your energies on boosting supplier rapport? You’ll waste less time worrying about procurement and enjoy higher internal efficiencies, which will spill over into improved service levels. HBR Learning’s online leadership training helps you hone your skills with courses like Leading People. They “showed me” by significantly reducing my ability to be productive for them, all while paying a high hourly rate. They’ll fulfill the letter of the contract, but generally not much else.

It will also give you context to the challenges they face, which is especially important if you work in a business with shifting priorities and deadlines that requires a great amount of flexibility. If you understand why a supplier might say “no,” it makes it much easier to plan ahead. Also, remember to not use communication as a way to test your suppliers. If you need them to meet a specific date, explicitly tell them.

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If you want to chat with people directly about customer service, there’s no better place than customer support conferences and meetups. You can learn from them through the same device you’re using to read this article. Here are a few different tactics you can use to start building strong customer relations. Strong customer relations strategies will ensure a strong emotional connection from the customer to a brand, making them brand advocates. I’m not just talking about the customer service you provide, but rather the quality of your daily interactions with customers. Apart from obvious benefits, such as increasing B2B sales by 30% and shortening the sales cycle, a CRM system can help businesses improve customer retention and satisfaction rates, studies show.

These days, the only thing that has changed about this process is the channels by which good customer relations are established. When buying online, people will still look for user-friendly sites, quick resolutions, and personalized experiences. Before the digital age, most purchases were made in person so establishing strong and personal relationships with customers was vital. Clients preferred to shop at businesses where they were recognized by name, with friendly-looking employees who were able to quickly resolve their issues. Alternatively, if you’re looking for a more practical walk-through of how CRM can benefit your business and positively impact your customer relationships, schedule a demo with one of our experts here.

By finding those synergies, you may be able to reduce costs while improving things like quality and reliability. Nothing means more to a business than new business referrals, especially since word-of-mouth is easily one of the cheapest and most trustworthy ways to grow. While there are limits to what you can share, non-disclosure and non-compete agreements, when appropriate, will let you communicate more about what you’re doing and where you’re going as a company.

By personalizing every experience, you can make your customers feel valued as individuals, rather than just another number in an Excel sheet. “Your suppliers are also supplying to other sales channels,” Sim points out. “If you want a bigger piece of that pie, make sure that your own sales strategy is super strong and is always constantly evolving.” If you think and treat a supplier as a partner, rather than just some company you do business with, your supplier may be more inclined to brainstorm and offer suggestions that are more customizable. “Face time is key,” Sim says. “Thisbuilds trustand provides a good opportunity for high-level discussions. Your business could depend on those bonds more than you may realize. Is moving out of a transactional relationship and into a strategic supplier-buyer relationship model.

Easy Ways to Deliver Personalized Customer Service (Better Than Your Competitors)

Eventually it becomes more and more difficult to centralize and streamline your communications with customers, both potential and existing. If you do, also ensure that you’re committed to acting on the feedback you receive. As you see scores improve and feedback get better, you know you’re on the right track.


business guides on to discover tips from HubSpot service experts about the different ways you can ensure — and increase — customer satisfaction. Customer satisfactionis the way that customers feel towards your business and whether they’re, well, satisfied by their experience with you. Lots of people do this, but in my experience, much of it is “check the box” on both sides. I did this early in my career by giving vendors a recent presentation on the organization.


Add on products or services, success stories, requests for them to be an advocate, and more activates your current customers and turns them into a marketing and sales asset that drives revenue. Your company probably uses a wide range of technologies to improve your efficiencies and bump up customer experience. You can also use tech solutions to better your supplier relationships.

business relationships

Let your vendor know ahead of time, and be ready to pay any late fees under your contract terms. The fact there isn’t a famous and pithy saying for how important suppliers are may suggest that they aren’tthatimportant. But imagine for a moment that your company lost all of its suppliers.

Not all customers, even when well-intentioned, are able to meet agreed upon terms. We know some of them that when given a thirty-day invoice will struggle to pay on time. We understand that they may be cash poor at a particular time and we stand by them.


I’d like to say we have a perfect track record of buying when the price was at its lowest, but that wouldn’t be true. I would say that for the most part we have been very fortunate. Just the other day we bought forty railroad cars of a particular item thinking the price wouldn’t go any lower.

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Even nine years after I’ve graduated, every time I go back to my alma mater in North Carolina, I beeline to Summit. There are many books you may use to learn customer service skills and to improve upon the skills you already have. They are also invaluable in helping you teach those skills to your employees and overhaul your entire customer service approach.

Put yourself in the customer’s shoes.

Use your written arrangement as a springboard for honest discussions. If your deal involved a handshake and no contract, put one together for both your benefits. GettyFor instance, having a tighter bond with a supplier can help you mitigate supply chain snags through more transparent interchanges. Such snags have been on the rise since COVID hit the global stage. Yet even before the pandemic, risk reduction was a hot topic among founders and the C-suite.

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During your discussion, see if you might be able to help one another. Perhaps you could trade referrals or introduce one another to key players in non-competing industries. Now is definitely the time for creativity, and many of your suppliers will probably welcome a chance to innovate. When you have a concern, pick up the phone and talk to your supplier. You may have expectations that aren’t outlined in your contract, or your supplier may not be fulfilling agreed-upon expectations.

vendor relationship

If you’re going to spend a lot of time working with vendors, it’s worth building good relationships. Here’s how to evaluate your current vendor relationships and ensure that the partnership is mutually beneficial. Many times, a vendor’s employees are handcuffed by processes, and it is easy for customers to get angry at the person for not doing what they want. When your needs are not being met, ask the person whether it is the process that is saying “no” or the person making a decision. For example, recently when working with technical support, I was been denied a transfer to level two support. I asked the person, “Is the problem that your phone system or process won’t let you transfer me or that you don’t think I need to work with level two?

Saving yours and your customers’ time is the CRM system, which offers you a set of customizable, ready-to-use email templates, letters, documents, proposals, quotes, invitations and newsletters. Being able to track more customer interactions is a reason why 72% of companies start using a CRM, which then doesn’t come as a surprise. In addition – 85% of CRM users found improved customer experience to be a huge benefit to using a CRM system, while 58% of CRM users were able to make much quicker decisions.